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blog details: E-commerce businesses grow rapidly; however, a picture is worth a thousand words. Pictures of products greatly affect the buying decisions of consumers. Indeed, it has been reported that quality images can increase conversion rates by as much as forty percent. Without professional product imagery however, it does not matter what you love to sell, your e-commerce business will hardly survive.
Nevertheless, with high-quality editing services, simply taken photos can be transformed into alluring images that compel customers to purchase them. Therefore, this blog aims at providing the important tips for ecommerce photo editing which helps make one’s products easy to spot and appealing to customers. If you’re interested in starting a career as image or video editor for ecommerce stores, enrol at any good Online Image and Video Editing Course.
1. Start with High-Quality Photos
Prior to engaging in editing, it is crucial to check whether there are clear images at the foundation. No amount of editing, however professional it may be, can replace a low-quality photo, especially if it is out of focus.
Purchase a quality camera or get a smartphone with a decent resolution, and ensure to take photos within well-lit environments to avoid shadows and grain.
Best Practices:
Use ambient light or use diffused electric light to eliminate strong shadows.
Photograph the entire product from all possible angles.
Always use a tripod to avoid camera movements and ensure uniformity among the images.
2. Consistent Image Size and Dimensions
Uniformity in all product photos is necessary for achieving a seamless design in your e-commerce website. Customers love uniformity as it enhances their shopping experience. Oftentimes, varying image dimensions can look unprofessional and may take away the focus from the products in question.
Pro Advice:
Select a common width and height as well as the aspect ratio for all product pictures so that they fit in appropriately in the website grid. The most preferred formats in e-commerce are square (1:1) or rectangular shaped (4:3) images.
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3. Background Removal and Simplification
A background that is tidy and devoid of distractions serves to better place emphasis to the product. In e-commerce in particular, the use of white background is common as it gives a professional touch to the images and guarantees that the images presented will be centred on the products.
Techniques for Background Editing:
Use Background Removal Tools : Photoshop, Clipping Magic, and Pixlr make backgrounds a snap to change and edit in just minutes.
Remove Extra Background : firstly Remove the Background, and then Use a feather or smoothing tool on the border of the product to make sure that the look is not too stark after the background has been cut.
4. Color Correction and White Balance
The images captured in your will images must reflect the accurate product colour. Distorted product colours caused by incorrect white balance, for instance, or poor lighting conditions may lead to disappointment and losses due to returns. Colour correction is hence vital to ensure that the product is well-enhanced but realistic.
How to Make the Colours Remembered Correctly?
Adjust White Balance: It may be necessary to use other programs such as Lightroom or Photoshop to change the white balance to an appropriate and more realistic one.
Increase Saturation and Vibrancy : The saturation or vibrance of the image can be increased to some level without altering the actual colour of the product and still make it visually bounce out.
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5. Use Retouching Sparingly
Retouching may enhance a product's image by eliminating dirt, scratches, or creases. Yet again, unrestrained retouching renders a product excessively artificial in a way that might irritate consumers if the product falls short of their perception in reality.
Retouching Instructions:
Take Out Distracting Factors : Get rid of any dust, unwarranted reflections, or small imperfections that could interfere with the focus on the item.
Do Not Edit More Than Necessary : Keep in mind what the product actually looks like. Excessive practice of smoothing tools or sharpening devices may create an artificial or too-shiny effect on the product.
6. Utilise Shadows and Reflections
Incorporating a light shadow or even a reflection towards the bottom of the product aids in creating a 3D visual illusion making the product become more believable. This easy and quick tip also helps separate the product from the background making it more appealing.
Shadows and Reflections Creation Tips
Drop Shadow Technique – Make use of the drop shadow option available in various editing tools to recreate realistic shadows that are soft and natural beneath the product.
Add Reflections – For example, if the product is made of glass or contains electronics, it is often helpful to include some reflection on the product.
7. Use Focus Stacking for Sharpness
With intricate items such as jewellery or electronics, one can employ Focus stacking technique to keep in focus every bit of the product. This method consists of taking a series of photographs of the same subject at different focus levels and combining them to come up with a sharp and detailed image.
Focus Stacking in Practice:
Capture the product at various levels of focus-points (i.e. Foreground/middle ground/ background) in about 5-7 angles.
Use image processing applications such as Photoshop or Helicon Focus to join the images so that there is sharpness in all the areas of the product in the picture.
Conclusion
Publishing marketing content or doing e-commerce business is a competitive field and thus it is important to engage in quality images for product promotion. If you spend some time mastering these professional image enhancing technologies such as, uniformity in image dimensions, cleaning of the background, colour enhancement, web adjustments made among many, you are likely to reap in more customers to your products and with it sales will increase.
However you should remember that where there is a need to improve editing skills, it is equally worth maintaining the attributes of the products so that the consumers will not be dissatisfied.
Take your e-commerce photography to the next level by incorporating these editing strategies and see the effect your edited images have on the sales. To learn the editing skills, enrol at
Best Online Image and Video Editing Course - Career Boss.
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