The majority of the 100 individuals who land on your landing page, e.g., will not buy. That’s not to say they’d never believe. So you might also use retargeting to bridge the gap between today’s abandonment and tomorrow’s BUY NOW. Furthermore, you may confirm your remarketing ideas and methods by A/B testing them and making data-driven judgments rather than guessing. Remarketing would make use of both email and cookies. They both have the same aim but take significantly different paths.
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