5 Ways Physical Stores Integrate Technology

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It’s no mystery that maximum customer app development are progressively shifting their purchases to desire on-line retail shops, in preference to bodily storefronts. The elevated availability of mobile app developers, internet site builders, and e-trade structures way it’s simpler than to shop for and promote matters on-line, making it hard for bodily shops to stay competitive. But the future for physical stores is not as bleak as it may seem. It’s true that online stores have many large seemingly unsurmountable advantages including convenient shipping, a wider selection of items, lower prices, and faster means of finding the products you need. Tactics for Gaining an Edge Here are some strategies that physical stores can use to stay competitive in an online retail world: 1. Track mobile customer data Your first secret weapon is to start actively tracking your customers’ data. One of the biggest advantages of online storefronts is their ability to gather more customer data, and more easily. But now, thanks to mobile devices, you can track your physical customers’ data as well. A perfect example is SAP’s Digital Consumer Insight, which allows you to gather anonymized information about consumers who walk through your store. It’s a perfect way to get to know your audience better, and therefore better cater to them with offers and services.