SEO, or search engine optimization, is the process of increasing a website’s or web page’s visibility and ranking in search engine results pages (SERPs). In other words, website optimization is the practice of making a website more visible to searchers on search engines such as Google. The higher a website or web page ranks in SERP results, the more likely it is that users will see it and click on it. SEO encompasses a wide range of techniques and strategies aimed at increasing a site’s visibility and ranking, such as on-page optimization (such as keyword research and title tags) and off-page optimization (such as link building and social media engagement).
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