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"Search Engine Optimization is an activity of optimizing web pages or whole sites in order to make them search engine friendly. Thus getting higher position in search Results. “Search is all about improving the visibility of your web pages for different search engines” For making the SEO you should be expertise or may possess some knowledge of the simple web Technologies.ie. 1) HTML 2) XHTML 3) CSS 4) CONTENT WRITING etc. Together with that you must have developed any websites which you need to publish on the sub engines. From the Personal Experience and in accordance with the coming scenario of MAKE IN INDIA the DIGITAL MARKETING and CONTENT WRITING is going to act as the God of opportunities to the unemployed. "