Whether we like it or not it doesn’t make any difference, but it is true that the cost benefit enjoyed by all telecom companies has gone out of the window. The telecom industry has become more tech savvy than ever because of the discovery of cellular radio, optical fibre and digital switching. However, the disturbing part is that the significance of conventional services is decreasing fast and they are confused that whether the fast growing technology is their friend or enemy. By experience such a fallout the companies started to develop innovative ideas like VAS(Value Added Services which brings new customers to them and make more business out of it. The new emerging companies also started to become VAS service provider company. However, it is not so easy that it looks like; the companies need to be more vigilant regarding market and demands of people. They have to come up with new ideas and bring more people friendly services, only then they can become a successful VAS service provider company.
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