IS AI THE FUTURE OF ADVERTISING?

Category: Business

“The genie is out of the bottle. I fear that AI may replace humans altogether” -Stephen Hawking Artificial intelligence (AI) is the intelligence displayed by machines as a result of digital information and algorithms. It has been continuously evolving with the evolution in technology and the human race has made it so. Since its creation in 1950s, AI has grown up to be one of the most powerful tools of the modern world which is not only efficient and helpful but can also result into an irreversible damage of the human race. The invention has been based on the assumption that the processes of human thought can be mechanized. And with the advances in research and computer software-hardware, this has been possible at some levels. AI has been taught too well and has been working efficiently for many different purposes. AI has been changing how businesses work. A single AI is capable of doing the job of 500 humans and without error making it easy to be replaced for humans in many industries. In his latest interview with WIRED, Hawking said that the world will be soon unemployed as the artificial intelligence is taking over the middle class jobs. He warned that AI will soon become super intelligent — potentially enough so that it could replace humankind. Many researchers have predicted that humanity will soon reach a “technological singularity” which is defined by the Oxford dictionary as “A hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.”