It’s fairly obvious that the best way to conduct clinical trial recruitment is not through the use of broadly sweeping techniques. There’s no point in sending flyers, postcards, or other direct mail pieces to families that live far from your trial site or that have no experience with the specific indication your trial focuses on. But how can you narrow down your efforts, ensuring that each piece of mail reaches a high-value potential trial participant? That’s our job, and here are a few of the features we consider when compiling your unique mailing list.
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