Push Notifications: Too Much of a Good Thing?

Category: Academics

Peek. Poke. Wink. Nudge. Wave. Rate. Ah yes, the little reminders of so many apps craving our attention. They’re like my two-year-old son, pulling at my pant leg yelling, “Daddy, look at me!” It’s hard to avoid push notifications, which is why so many mobile phone users are saying “no” to no-tifications. According to a recent Deloitte survey, 47% of mobile phone users reduce/limit their usage by “…turning its functions off.” So as users shut off their notifications, how, as marketers and app developers, can you leverage this powerful tool as you vie for screen time with other applications? Here’s my list of rules to keep your app’s push notifications from the dreaded “off switch.”