Social Media Marketing

SOCIAL MEDIA MARKETING. The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts. KEY TAKEAWAYS Social media marketing uses social media and social networks to market a company’s products and services. It allows companies to engage with existing customers and reach new ones as they promote their culture, mission, or tone. Sites like Facebook, Twitter, and Instagram are commonly used to execute social media marketing.

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