The fundraising potential of Gen Z

Category: Professional

With an upbringing dominated by a large dose of digital, the youth of today – otherwise known as ‘Gen Z’ are in unchartered territory. They’re the most ‘woke’ bunch yet, with unlimited access to the font of all knowledge that is Google and a fresh compassion and understanding for almost every cause and niche issue going. A vast array of social media platforms document every thought, relationship and moment of their lives. Communication spans every imaginable method from instant to global. So with such access to anything and everything at their fingertips, are this generation more equipped to help deal with the world’s problems? Are they more or less likely to engage with charity and volunteering? Will they respond to the global cry for help or focus on local level challenges? Or will the realities simply overwhelm them?