UX MATTERS: FIVE WAYS UX INFLUENCES YOUR MOBILE APP’S SUCCESS

If you have an app idea, the app stores already have an app based on that idea. But what truly separates a popular app from a zombie on the app stores is the user base and user engagement. To have both these factors work in your favour you need to have a great user experience working for you. Before we tell you how user behaviour can influence your user base let’s cover the basics:

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