Ways to make your online store stand out with Shopify experts When customers visit your website, you want them to have a positive first impression, but let’s face it, not everyone is a graphic designer or a wordsmith. Without having to hire a full marketing team, Shopify Experts will help you make the site stand out. BRANDING A good brand is critical to long-term business success. As a result, investing in a distinct and consistent brand experience is well worth the money. Although these brand experts build assets exclusively for Shopify, you can easily use them in any of your distribution channels. ● Brand strategists Brand strategists collaborate with you to create a solid, unified brand identity. Product placement, market study, competition analysis, style guides, and other services are among their specialties. ● Brand designers For your store and marketing campaigns, brand designers produce artifacts such as logos, banners, and fonts. Logos, typography, and color palettes are usually included in design bundles, but more costly designers can often create social media and email models. ● Product photographers Product photographers are essential for any eCommerce company, but they are particularly important for those who are selling across multiple platforms. Simple white-background photos to complete fashion photoshoots are all available. DESIGN In addition to designers who specialize in the above-mentioned brand properties, several graphic design experts can assist you with the overall look and feel of your Shopify store. ● Graphic designers Graphic designers will make custom banners, buttons, picture sliders, and custom fonts for your store and marketing materials. ● Theme Developers Theme developers are a different type of graphic designer. Rather than making custom assets for you to install in your shop, these developers create a whole new theme for you. COPY-WRITING You’re not much of a writer, are you? Consider recruiting a Shopify Expert who can persuade customers to purchase from you. These copywriters can use writing to convey the importance of your product, create consumer trust, and more. ● Website content writers Non-product website copy, such as FAQs and About Us pages, is handled by website content authors. These writers will collaborate with you to determine your brand voice and the most effective way to communicate with your customers. ● Product description writers The features and value of your product are communicated to shoppers by product description authors. This copy can then be used in all of your distribution platforms, not just your Shopify shop. ● Content consultants Content consultants will look over your current website content and guide you through the process of creating a more engaging copy. To have a positive customer experience, make sure your website design is ready to reach new customers while maintaining a clear brand voice. Hire a professional to assist you in creating this experience; after all, you only get one chance to make a first impression.
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