WHAT DOES FACEBOOK HOME MEAN FOR GOOGLE AND MOBILE ADVERTISING?

Category: Technology

Google has an undisputed stranglehold on the search engine market, which also means they are the kings of advertising. Although mobile computing has put a negligible dent in their reign, there is no doubt that they are still on top. Their ability to remain unscathed when it comes to mobile advertising is due in large part to their Android OS. But, recent innovations to the operating system have essentially made Google search a less integral part of the framework. The inclusion of Facebook “Home” certainly has some ramifications when it comes to the all-important mobile advertising dollar. But, how will it affect Google’s ability to reach people on mobile devices? Read on to know more....