What Is A Sales Pipeline?

Category: Business

Sales Pipeline Analysis Understanding what a sales pipeline is—a term often used in marketing and sales strategies—can be a bit unnerving at first. A sale pipeline, as the name suggests, typically reflects the sales journey of a product. In simple terms, it is a visual depiction of every stage of your sales cycle, usually represented in a Content Management System (CMS). A sales Pipeline metric is unique to your business, as the sales pipeline analysis differs from company to company. The stages are common to all businesses, but the overall structure may differ. Typically, they consists of the following stages: 1. Prospects Every pipeline begins with seeking for potential customers, which is also known as prospecting. This, in turn, brings about lead generation, which happens when marketing efforts generate substantial interest in your products or services. These leads are the first that the sales team act on. The more targeted the leads are in your pipeline, the more opportunities to close offers. Some ways of prospecting and lead generation include in-person networking, cold outreach (cold calls and emails), advertising, BTL activities, social selling etc.