How many times did you come across improperly placed buttons in mobile applications? Do you even remember how frustrated you felt the last time you visited a page filled with bold colors and a site full of text with no relevant images? Every time we face any issue related to the app design or when apps do not meet our expectations, we almost always uninstall the app. The design industry has evolved to become immersive and innovative. While there are some brands that create exceptional apps with relevant content, there are also some brands that haven’t given app design its fair share of attention. In this article, we will take you back to the basics and enlighten you about the importance of UI and UX designs. This article can be read by beginners and established entrepreneurs alike to enhance their knowledge and shatter preconceived notions about UI and UX designs. What is User Interface (UI)? The present time is operated in such a way that the importance of UI in mobile app development is not just pivotal but indubitable. But what is UI? It is the process of refining and enhancing the interactivity and appearance of the mobile application or web platform. User interfaces (UI) aim to provide easy, enjoyable, and effective interaction between users and applications. Everything a user sees on a screen including buttons, page, and other visual components fall under the domain of the user interface. What is User Experience (UX)? User Experience, on the other hand, is the strategy of ensuring engaging and smooth customer journeys of the users when they visit a website or an application. Creating a UX includes defining the way a product functions and serves users. UX needs to be clear and comfortable to gather loyal customers. Businesses nowadays, aim to provide effective UX to maximize customer satisfaction and expand their digital print across the globe.
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