Your Annual Target Audience Check-Up

Category: Web Design

Well, maybe. A high follower count can play into a common misconception that Alexandrea Harrelson, CEO of Harrelson Media, dubbed “the follower fallacy” which is the idea that the number of followers you have determines your influence. In reality, it is more important to have a high engagement rate than a high follower count. For example: if you have 100,000 followers with a 10% engagement rate, you are essentially reaching fewer customers than if you had 50,000 followers and a 50% engagement r