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blog details: Kali Puja, falls around the same time in Bengal as the country's Diwali celebration. At night, Kali, the fiercest manifestation of the feminine force, Shakti is worshipped. All around the city, makeshift shrines known as pandals appear, adorned with bones and other gory, terrifying objects. People like attending various fairs, lighting diyas, candles, and watching fireworks throughout the night.
Diwali (or Deepavali), is observed by Sikhs, Jains, and the Hindus. It honours the victory of good over evil and light over darkness. The celebration is observed globally. Folks craft lanterns and bring presents to their loved ones when they visit. In addition to offering prayers, special candies are exchanged. Since it's the darkest nightfall of the holy month on Diwali's major day, the lights appear to glow even brighter.
Once upon a time, an almanac or panjika was found in almost all Bengali household. The family moved according to the dictum given there. There was no lack of importance and the entire family believed in the Panjika. It seemed that the calendar in the almanac could predict anything and everything under the sun except the date of death, or so as the astrologers would have you believe. As this Panjika continued to be considered as such a reliable source of information to the Bengalis, the Panjika publishers continued to flourish. Competition in the market increased to make almanacs more attractive and provide more relevant information. Thus, along with the calendar, directory with the necessary information began to be included.The traders of Battala also relied on the pages of the almanac to tell the story of their business. Readers used to see those advertisements and bought them. They had infinite faith in the Panjika. Businessmen also did not hesitate to resort to various tricks to entice the readers who happened to be potential customers. In addition to the efficient usage of language that made the items appealing to the buyers, there were eye-catching pictures to lure the customers. Artists made many pictures through wood carving. They also photographed various festivals with many gods and goddesses along with the calendar. A style of art commonly referred to as 'Popular Art' developed around this calendar, which was made for the common people, for the common people to enjoy. An attempt has been made in the book Adi Panjika Darpan by Asit Pal to bring together many photographs, including advertisements, with diaries from 1842 to 1926, as far as available. Advertisements date from the late 19th century to pre-independence.
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